Competition in e-commerce is fast. One competitor launches 'free shipping' in the morning, by noon another responds with 'buy 2 pay 1.' Noticing these moves days later means missing the campaign.
Which moves should you monitor?
- Discount rates: the percentages on homepage and category banners.
- Shipping offers: free-shipping thresholds and time-limited campaigns.
- Cart mechanics: buy 2 pay 1, gift items, coupon codes.
- New-customer offers: first-purchase discounts and welcome coupons.
Increase frequency at seasonal peaks
During periods like Black Friday, Valentine's Day or back-to-school, moves turn over within hours. In these periods, hourly rather than daily monitoring makes a difference.
Catch it automatically with Adversee
Adversee monitors your competitors' e-commerce sites for you and brings you discount and shipping moves structured, on record.
Start tracking competitor moves automatically.