Competitor campaign tracking means regularly monitoring the discount, bonus and promotion moves your competitors publish on their website, app and messaging channels. The goal is simple: to see your competitor's next move before them, not after.
Most teams still do this by hand: someone opens competitor sites once a week and takes screenshots. This method both misses things and doesn't scale. Below we explain how to build a regular, evidence-backed and scalable process.
1. Decide where to monitor
Competitor moves don't stay in one place. You need to cover at least three surfaces:
- Web: campaign pages and their terms.
- Homepage banners: the offers in the showcase and their order.
- Meta Ad Library: the competitor's live ads.
- Social accounts: YouTube, Instagram, TikTok and X posts.
- Push notifications: instant offers sent from the mobile app.
- SMS: campaign SMS, welcome and win-back messages.
2. Choose the right frequency
Daily scanning is a good start for most sectors. In verticals with aggressive competition (iGaming, e-commerce discount seasons), monitoring every 6 hours or even hourly makes a difference. The more often you scan, the earlier you catch the move.
3. Catch 'what changed,' not 'it changed'
Knowing that a page changed isn't enough. What matters is what changed: did a new campaign launch, did the bonus rate go up, did the price drop? Instead of a raw diff, structured information (who, when, what they offered, how aggressive) becomes trackable intelligence.
Why does this matter? If you'd like to read more: Why isn't 'the page changed' enough?
4. Keep the evidence
Every detection should have a time-stamped record: a screenshot or the page text at that moment. This ends the 'did it really happen' debate within the team and puts your decisions on solid ground.
Automate it: Adversee
Adversee automates most of this process. You give your competitor's address; the AI extracts and structures the campaigns, shows aggressiveness based on your category weights and brings it all to you on record. Homepage banners, Meta ads and social accounts are tracked in the same stream. Push and SMS are in early access through the Android bridge app.
To choose how many competitors to monitor, build your package or look at pricing.
Start tracking competitor moves automatically.